Ch. 16 - Advertising, Public Relations and Sales Promotion

     Apple Advertising, Public Relations and Sales Promotion

Apple promotes using short term techniques to persuade their target market to respond to their products.

Apple Advertising:

Although simple, it costs Millions for Apple to advertise because their advertisements are elegant and precise.

Sales Promotion:

Promotion are done on Black Fridays until Cyber Monday where they offer discounts. Instead of lowering prices on all products itself, printers, software's, etc. are discounted with any purchase of iPhone/ iPad or computer.

Ch. 14 - Retailing

APPLE STORE AT THE OCULUS

The atmosphere inside the Oculus was a bit tense and crowded at the time I was present. Products are accessible from different shelves, so you can test before you buy. The No Genius Bar was available for customer support. Although it did take a while before someone came up to assist me, once acknowledge, the employee was precise with explaining everything I wanted to know and my experience was quite interesting.

Ch. 6 - Consumer Decision Making

Apple: Consumer Decision Making

Apple benefits through its innovation, and sleek design which draws attention to people. Consumers with positive experiences will continue to upgrade when a newer product is available while some buys through recommendations from friends, families or ads.

Apple being very popular and top in the market of electronics, their products are viewed as one-of-a-kind. If the expectations of the consumer were upheld, he/she will remain loyal and you can count on another purchase from that consumer again.

Ch. 5 - Developing a Global Vision

APPLE'S GOBAL VISION

Apple is considered a multinational corporation. They develop their global business in stages. Apple has been building its overseas presence with its retail stores. A global marketer must consider the external environment. Apple is a great example that operates within environmental factors, which include culture, language, demographics, political and economic structure and natural resources. it has the option to operate iPhone in different languages other than English and this positivity helps build their success.

Ch. 4 - The Marketing Environment

Apple's Marketing Environment

Apple has created a selling strategy through online stores, direct sales forces and third party wholesales in most countries around the world. Plus, their own retail stores which are sophisticated and unique in comparison to the competence stores.

They focus on customers’ expectations and to bring the best in personal computing.

Apple reorganized their departments and created centralization of responsibilities in the company's wide groups for improvement in communication and effectiveness.

Ch. 18- Social Media and Marketing

Apple's Marketing Strategy

Apple is known for its simplicity in Marketing. Unlike other companies apple uses no form of social media marketing. They keep it simple doing it the old-fashioned  way.

Example 1:

Billboard Ads

They think about what their customers actually needs to know and get rid of the rest.

Example: They find which product holds benefits to consumers then think of ways to provide the right amount of information in a simple uncluttered way to the world.

Example 2:

Their Mac Versus PC Ads.

Ch. 2 - Strategic Planning for Competitive Advantage Post a SWOT Analysis for the iPhone

 SWOT ANALYSIS OF THE IPHONE

STRENGTHS

Brand- Apple one of the top most companies known for its brand equity.

Customer Loyalty

Great Software- The IOS has flexibility and speed which makes it easier to use.

WEAKNESSES

High-Priced- The iPhone is pricy to that of Samsung which offers similar features.

Restrictions- There's no expandable memory, no Bluetooth and non-removable battery.

OPPORTUNITIES

Market Potential- iPhone has a larger market available.

Geographic Expansion

Technological Advancement

THREATS

Android- AOS is one of the biggest threats to Apple, with Google taking the world by storm.

Samsung- The biggest competitor for Apple.