Ch. 15 - Marketing Communications

Apple's Marketing Communications

Apple marketing communications explains the company’s stance towards individual elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling. The main aim behind Apple marketing communications mix is to communicate the marketing message of the brand to the target customer segment through above elements in an integrated manner.

For Example; marketing of the iPhone7, MacBook pro and iPads.