Monday, May 15, 2017

Ch. 11 - Developing and Managing Products



APPLE INC: DEVELOPING AND MANAGING PRODUCTS


Apple is the most valuable brand in the world. They have been designing, manufacturing, and marketing personal computers and a variety of related software such as the iPhone and iPad. The ambition of Apple Inc. is to improve lifestyles and make consumer’s life colorful.

 Apple is a company that never stops coming out with new ideas of how to make their products better and more efficient in order to satisfy consumer’s needs.

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