Apple Advertising, Public Relations and Sales Promotion
Apple promotes using short term techniques to persuade their target market to respond to their products.
Apple Advertising:
Although simple, it costs Millions for Apple to advertise because their advertisements are elegant and precise.
Sales Promotion:
Promotion are done on Black Fridays until Cyber Monday where they offer discounts. Instead of lowering prices on all products itself, printers, software's, etc. are discounted with any purchase of iPhone/ iPad or computer.
No comments:
Post a Comment