APPLE INC. PERSONAL SELLING AND SALES MANAGEMENT
Apple Inc., like all companies, uses personal
selling to persuade a potential customer to purchase its products. This face to
face interaction has helped all of us find, and persuaded us to buy a product.
For example, if you were at the Apple store, and you were looking to buy an
electronic device, one of the sales people would come over to help you pick out
and buy a device that fulfills your needs. Apple's salespersons are well
trained in encouraging sales, from having the right attitude, the perfect
appearance and the specialized knowledge of Apple products
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