Tuesday, February 14, 2017

Ch. 2 - Strategic Planning for Competitive Advantage  Post a SWOT Analysis for the iPhone



 SWOT ANALYSIS OF THE IPHONE




STRENGTHS

Brand- Apple one of the top most companies known for its brand equity.

Customer Loyalty

Great Software- The IOS has flexibility and speed which makes it easier to use.

WEAKNESSES

High-Priced- The iPhone is pricy to that of Samsung which offers similar features.

Restrictions- There's no expandable memory, no Bluetooth and non-removable battery.

OPPORTUNITIES

Market Potential- iPhone has a larger market available.

Geographic Expansion

Technological Advancement

THREATS

Android- AOS is one of the biggest threats to Apple, with Google taking the world by storm.

Samsung- The biggest competitor for Apple.

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