SWOT ANALYSIS OF THE IPHONE
STRENGTHS
Brand- Apple one of the top most companies known for its brand equity.
Customer Loyalty
Great Software- The IOS has flexibility and speed which makes it easier to use.
WEAKNESSES
High-Priced- The iPhone is pricy to that of Samsung which offers similar features.
Restrictions- There's no expandable memory, no Bluetooth and non-removable battery.
OPPORTUNITIES
Market Potential- iPhone has a larger market available.
Geographic Expansion
Technological Advancement
THREATS
Android- AOS is one of the biggest threats to Apple, with Google taking the world by storm.
Samsung- The biggest competitor for Apple.
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