Apple: Consumer Decision Making
Apple benefits through its
innovation, and sleek design which draws attention to people. Consumers with positive
experiences will continue to upgrade when a newer product is available while
some buys through recommendations from friends, families or ads.
Apple being very popular and top in the market of electronics,
their products are viewed as one-of-a-kind. If the expectations of the consumer were upheld, he/she will
remain loyal and you can count on another purchase from that consumer again.
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