APPLE'S GOBAL VISION
Apple is considered a multinational corporation. They develop
their global business in stages. Apple has been building its overseas presence
with its retail stores. A global marketer must consider the external
environment. Apple is a great example that operates within environmental
factors, which include culture, language, demographics, political and economic
structure and natural resources. it has the option to operate iPhone in
different languages other than English and this positivity helps build their
success.
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