Monday, February 20, 2017

Ch. 4 - The Marketing Environment

Apple's Marketing Environment


Apple has created a selling strategy through online stores, direct sales forces and third party wholesales in most countries around the world. Plus, their own retail stores which are sophisticated and unique in comparison to the competence stores.
They focus on customers’ expectations and to bring the best in personal computing.
Apple reorganized their departments and created centralization of responsibilities in the company's wide groups for improvement in communication and effectiveness.


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