Sunday, February 5, 2017

Ch. 1 - Overview of Marketing


 APPLE

Product: iPhone 7



Apple’s Mission Statement

Apple’s mission statement changes overtime and it’s currently Apple designs Macs, along with OS X and professional software. Leading the digital music revolution with its iTunes online store and reinvented the mobile phone with its revolutionary iPhone and App store. Defining the future of mobile media and computing devices with iPad.

Brief History of the iPhone

The history of the iPhone began when creator Steve Jobs asked Apple Inc.'s engineers to investigate the use of touchscreens and a tablet computer. He focused on ipod and itunes software and released its first mobile phone.



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