Ch. 17- Personal Selling and Sales Management

APPLE INC. PERSONAL SELLING AND SALES MANAGEMENT

Apple Inc., like all companies, uses personal selling to persuade a potential customer to purchase its products. This face to face interaction has helped all of us find, and persuaded us to buy a product. For example, if you were at the Apple store, and you were looking to buy an electronic device, one of the sales people would come over to help you pick out and buy a device that fulfills your needs. Apple's salespersons are well trained in encouraging sales, from having the right attitude, the perfect appearance and the specialized knowledge of Apple products

Ch. 11 - Developing and Managing Products

APPLE INC: DEVELOPING AND MANAGING PRODUCTS

Apple is the most valuable brand in the world. They have been designing, manufacturing, and marketing personal computers and a variety of related software such as the iPhone and iPad. The ambition of Apple Inc. is to improve lifestyles and make consumer’s life colorful.

 Apple is a company that never stops coming out with new ideas of how to make their products better and more efficient in order to satisfy consumer’s needs.

Ch. 8 - Segmenting and Targeting Markets

APPLE'S SEGMENTING AND TARGETING MARKETS

The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn't target markets in the same way many of their competitors do. They focus on users more than the target markets alone. This doesn't mean Apple are exempt or ignorant of the "laws" of marketing, but instead they use a unique form of marketing strategy called psychographic segmentation to appealing to all consumers no matter the age, race, income level, and/or demographic.

Ch. 15 - Marketing Communications

Apple's Marketing Communications

Apple marketing communications explains the company’s stance towards individual elements of the marketing communication mix such as print and media advertising, sales promotions, events and experiences, public relations, direct marketing and personal selling. The main aim behind Apple marketing communications mix is to communicate the marketing message of the brand to the target customer segment through above elements in an integrated manner.

For Example; marketing of the iPhone7, MacBook pro and iPads.

Ch.10 - Product Concepts

APPLE'S PRODUCT CONCEPT

An Apple product can be called a shopping product, because it is "more expensive than a convenience product and found in few stores," yet Apple products enjoy the status of specialty products. If one were to call a Mac a "computer," then it could be called a shopping product. It would be a heterogeneous shopping product, because the "prices, quality, and, features [of computers] vary so much."

Ch. 16 - Advertising, Public Relations and Sales Promotion

     Apple Advertising, Public Relations and Sales Promotion

Apple promotes using short term techniques to persuade their target market to respond to their products.

Apple Advertising:

Although simple, it costs Millions for Apple to advertise because their advertisements are elegant and precise.

Sales Promotion:

Promotion are done on Black Fridays until Cyber Monday where they offer discounts. Instead of lowering prices on all products itself, printers, software's, etc. are discounted with any purchase of iPhone/ iPad or computer.

Ch. 14 - Retailing

APPLE STORE AT THE OCULUS

The atmosphere inside the Oculus was a bit tense and crowded at the time I was present. Products are accessible from different shelves, so you can test before you buy. The No Genius Bar was available for customer support. Although it did take a while before someone came up to assist me, once acknowledge, the employee was precise with explaining everything I wanted to know and my experience was quite interesting.