APPLE'S PRODUCT CONCEPT
An Apple product can be called a shopping product,
because it is "more expensive than a convenience product and found
in few stores," yet Apple products enjoy the status of specialty
products. If one were to call a Mac a "computer," then it could
be called a shopping product. It
would be a heterogeneous shopping product, because the "prices,
quality, and, features [of computers] vary so much."
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