Monday, February 20, 2017

Ch. 4 - The Marketing Environment

Apple's Marketing Environment


Apple has created a selling strategy through online stores, direct sales forces and third party wholesales in most countries around the world. Plus, their own retail stores which are sophisticated and unique in comparison to the competence stores.
They focus on customers’ expectations and to bring the best in personal computing.
Apple reorganized their departments and created centralization of responsibilities in the company's wide groups for improvement in communication and effectiveness.


Sunday, February 19, 2017

Ch. 18- Social Media and Marketing


Apple's Marketing Strategy


Apple is known for its simplicity in Marketing. Unlike other companies apple uses no form of social media marketing. They keep it simple doing it the old-fashioned  way.
Example 1:

Billboard Ads



They think about what their customers actually needs to know and get rid of the rest.
Example: They find which product holds benefits to consumers then think of ways to provide the right amount of information in a simple uncluttered way to the world.

Example 2:
Their Mac Versus PC Ads.

Tuesday, February 14, 2017

Ch. 2 - Strategic Planning for Competitive Advantage  Post a SWOT Analysis for the iPhone



 SWOT ANALYSIS OF THE IPHONE




STRENGTHS

Brand- Apple one of the top most companies known for its brand equity.

Customer Loyalty

Great Software- The IOS has flexibility and speed which makes it easier to use.

WEAKNESSES

High-Priced- The iPhone is pricy to that of Samsung which offers similar features.

Restrictions- There's no expandable memory, no Bluetooth and non-removable battery.

OPPORTUNITIES

Market Potential- iPhone has a larger market available.

Geographic Expansion

Technological Advancement

THREATS

Android- AOS is one of the biggest threats to Apple, with Google taking the world by storm.

Samsung- The biggest competitor for Apple.

Sunday, February 5, 2017

Ch. 1 - Overview of Marketing


 APPLE

Product: iPhone 7



Apple’s Mission Statement

Apple’s mission statement changes overtime and it’s currently Apple designs Macs, along with OS X and professional software. Leading the digital music revolution with its iTunes online store and reinvented the mobile phone with its revolutionary iPhone and App store. Defining the future of mobile media and computing devices with iPad.

Brief History of the iPhone

The history of the iPhone began when creator Steve Jobs asked Apple Inc.'s engineers to investigate the use of touchscreens and a tablet computer. He focused on ipod and itunes software and released its first mobile phone.